We transformed the message "Nada mais importa" into visual elements that bring urgency and fear of missing out.
Pictures → Attitude of the players. Stamp → A strong visual element that calls to the knockout phase. Cup → The element that synthesizes victory is now even more central.
art directorgraphic design
All images and copywriting sources provided and protected by HBO Max.
My role Thamara Maura Sr. Designer / Art Director
Isabella Pipitone - Sr. Creative Manager | Sttenio Costa - Sr. Art Director | Bruno Lanzo - Sr. Motion Designer | Gustavo Lacerda - Writer/Creative | Lucas Rodriguez - Writer/Creative | Arthur Teixeira - Sr. Designer / Art Director | Italo Medeiros - Sr. Art Director | Liliane Sousa - Motion Designer | Larissa Lima - Video Editor | Heitor Giunge - Video Editor | Luisa Dal Mas - Social Media Manager | Guilherme Moura - Social Media Manager | Thiago Santos - Community Management Analyst | Paula Pitanga - Creative Production Manager | Eduardo Aguiar - Brand Marketing Manager